All Top Websites should concentrate on a few things; Appearance, Content, Functionality, Ease of Usability and Search Engine Optimization. Medical websites are no different. They are just more focused. So once the basics of design and technology are taken care of, Medical websites need much more than form to rise to the top. Before you jump into the online world for reputation management and brand enhancement, all medical professionals and practices need to ask themselves some questions first. To focus your medical website for the right audience, you need to have these 8 answers ready when you plan your digital excursions:
1) What are the Three Top adjectives that describe your practice and Three Top services you provide:
All medical practices have some USP that distinguishes them. You should have yours defined before you create an online presence.
2) Who is your competition:
You are the best judge of your own competition. That’s where your patients go to when they don’t come to you. The same goes for the patients looking for Doctors online.
3) Which medical websites do you appreciate:
Your affiliations online decide your digital brand. Choose some idols of online medical presence and follow their best practices. Always link to and comment on good quality content.
4) Is there anything you don't want on your web site:
Your aversions decide you as much as your affiliations. Have a clear brand strategy for your professional appearance online.
5) What do you want visitors to do when they get to your site:
Have a clear navigation plan for your visitors and decide where you want them to finally land up on your website.
6) How do you want the web site to help your practice:
Know what you want to do and why you are doing it.
7) Do you have a collection of all digital media you might have created over the past 5 years:
PowerPoint slides, videos, text articles or posts online are good resources for high quality medical websites. A regularly updated website will always do better for your brand than an outdated one.
8) Do you plan to delegate people for managing your complete online presence via social media and PR:
Facebook, Twitter, Linkedin and community platforms are the crux of an online presence. You need skilled people managing these channels for you 24/7/365. That’s a long term question ideally decided when you start a website.
Websites For Doctors allows you to create high quality websites by a simple template based process. You can check some examples here.
• Ankur Fertility Center
• Om Pathology Lab
• Dr Manoj Pradhan's Athena Heart Care Clinic
You can contact us here.
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